Ticker

6/recent/ticker-posts

Ad Code

Responsive Advertisement

Steely Dan’s Lost Jingle for a Schlitz Beer Commercial (Circa 1973)

Somewhere between the recording of their first and second albums (1972-1973), Steely Dan wrote a jingle to promote Schlitz, “the beer that made Milwaukee famous.” According to American Songwriter, the jingle “features Steely Dan jazz fusion along with Fagen singing Once around life / Once around livin’ / Once around beer / And you’ll keep around Schlitz.”

Schlitz never ultimately used the track. The song included lyrics that Fagen translated from Spanish to English: When I get home from a hard day’s work / He says he likes to grab for all the gusto he can get / ‘Cause you only go around one time.” Apparently the word “grab” came from the Spanish word “coger,” which is also a Spanish slang word for sexual intercourse. Schlitz seemingly cold feet, and the jingle never reached the public. Until now.

via American Songwriter

If you would like to sign up for Open Culture’s free email newsletter, please find it here.

If you would like to support the mission of Open Culture, consider making a donation to our site. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best free cultural and educational materials to learners everywhere. You can contribute through PayPal, Patreon, Venmo (@openculture) and Crypto. Thanks!

Related Content 

Deconstructing Steely Dan: The Band That Was More Than Just a Band

How Steely Dan Wrote “Deacon Blues,” the Song Audiophiles Use to Test High-End Stereos

How Steely Dan Went Through Seven Guitarists and Dozens of Hours of Tape to Get the Perfect Guitar Solo on “Peg”

Enregistrer un commentaire

0 Commentaires